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A simple writing principle that separates the decent from the unforgettable writer
Just look at this
Tari Ibaba
April 02, 2025
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A crucial writing principle that separates exceptional writers from “okay” ones.
Just look at this👇 — which one of these makes you want to keep reading?
❌ The article was written by her
✅ She wrote the article
It’s things like this that separate between lifeless writing no one cares about and content people actually enjoy.
Your writing isn’t just about words—it’s about connection and confidence and momentum and much more. That’s where the active voice comes in.
And engaging writing is crucial for you to have any chance of succeeding and growing your audience in algorithmic recommendation platforms like Medium & Twitter.
Active voice makes you sound so much more natural.
The subject doing the action rather than having it done to them.
1. Nobody actually talks like this
But because of how many of us learned to write we keep making this mistake.
❌ “The child was saved by the firefighter.”
✅ “The firefighter saved the child.”
Short and snappy.
It’s natural — something that’s very important if you want to connect with your audience and succeed as a writer.
On social platforms like Medium you always want to make your audience feel like they’re “hearing” the words of a real person as they read. It needs to feel like a social affair.
The more realistic and humanized your writing reads, the much more likely they are to keep on reading and become a true fan of you and your story.
❌ A startup was built by him from within his bedroom.
✅ He built a startup in bedroom.
2. Passive voice drains the life out of your story
❌ “Mistakes were made.”
Who made the mistakes? Aliens? Your cat? We don’t know. And that vagueness ruins your credibility and your emotional impact.
But switch to active voice:
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My Medium success didn’t start from the moment I joined. Far from it.
It took many months of failures, endless research, and constant tweaks to finally start growing faster than I could have every imagined.
But you don’t have to go through all of this. Time is life and there’s no reason to waste so much of our lives figuring something out when the answers are already out there.
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Thanks for taking the time to read today’s issue.
Kind regards,
Tari Ibaba