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Great writing isn’t about words

Engaging writing keeps them reading.

Powerful writing stays with them long after they finish reading.

Interesting writing is important, but having a powerful message is even more crucial.

The more impactful your message is, the less you need to focus on the exact way you write.

What makes writing powerful and impactful?

Values.

The most important part of a really great article isn't how nice the sentences are to read.

It's not the "niche".

It's the value.

Not just tips. Not just entertainment. Not even just insight.

Values. The things that matter most. The deep drivers of emotion, meaning, and purpose.

Writing becomes powerful when it channels something larger than itself—a principle, a belief, a cause, a vision of a better world.

When you write from values, you’re not just communicating ideas. It goes much deeper.

You could be writing for Truth.

Truth resonates. It echoes a feeling or idea they’ve always had, but couldn’t quite put into words or were to afraid to let out. That’s when they nod, highlight, share, and remember.