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Your headline should make them curious, but don’t make them fatal mistake

It’s true.

No matter how good your article is, nobody will ever read it if it has a trash headline that doesn’t motivate them to click.

You cannot mess this up.

And how do you write the perfect headline that actually gets people to click on your article?

Curiosity has always been a big one. It’s huge.

If your headline doesn’t make them curious, why would they care about what the article is about?

But many writers on Medium still get this wrong…

Not all types of curiosity are equal.

It needs to be curiosity revolving around something that your audience really cares about.

Your headlines need to have audience-sensitive curiosity points.

Did you hear what I just said?

Let me explain what I mean:

Let’s say you have a self-help audience, okay? You write on articles about personal growth and becoming better.

Now you’re writing about a new AI app that helps with productivity and mindfulness.

Look at these two possible headlines for such an article:

1. This new AI app is shockingly good
2. This app does wonders for your productivity and happiness

But which do you think is going to appeal to your self-help audience more?

Guess what? It’s the second.

Enjoy the easy path to success on Medium
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Thanks for taking the time to read today’s issue.

Kind regards,
Tari Ibaba